Clintons Art Nouveau cards
You probably saw lovely “Clintons” birthday Deco cards featuring a beautiful lady in 1930’s dress on them. In fact, they are Art Nouveau cards, the style that appeared later. The style of Art Deco is characterized by rich colors, bold geometric shapes. Clintons Art Nouveau cards are gorgeous anyway – sparkling lady wearing a black or pink dress and fancy head dress embellished with glitter and silver foil text. The style was the first major artistic stylistic movement in which mass-produced graphics played a key role. A key influence was the Paris-based Czech artist Alphonse Mucha, who created a lithographed poster, featuring Sarah Bernhardt.
The poster appeared on 1 January 1895 in the streets of Paris as an advertisement for the play Gismonda by Victorien Sardou. This Mucha Style soon became known as Art Nouveau in France. Then, the contribution to Art Nouveau was made by artists from around the world – Gustav Klimt, Charles Rennie Mackintosh, Jan Toorop, René Lalique, Antoni Gaudí and Louis Comfort Tiffany.
Two-dimensional Art Nouveau pieces were painted, drawn, and printed in popular forms such as advertisements, posters, cards, labels, magazines, etc. Some line and curve patterns became graphic cliches that have been still found in works of artists from many parts of the world.